Friday, October 30, 2009

Times publisher compares the newspaper to the Titanic


New York Magazine recently asked the New York Times publisher, Arthur Sulzberger, his advice for young people wanting to get into journalism. Here is his response:


"Um, what I would tell them is the industry is in the midst of a massive transition. But the core of the fundamental job is critical. We have to re-create ourselves, but the heart of what we're going to re-create is still journalism. The way people get information is changing, but the need for information will remain constant."

I think his response is spot on. Instead of going into the "bloggers are ruining traditional media," poor us, territory, Sulzberger acknowledges that it is traditional media that needs to change to please consumers. I also like that he points out that the need for information isn't changing, that the public aren't just simply giving up on reading the news.

He also uses a great analogy for the fate of physical newspaper:


"What was the critical flaw to the Titanic?," he asked NY Magazine. "Even if the Titanic came in safely to New York Harbor, it was still doomed. Twelve years earlier, two brothers invented the airplane."

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